Though the original intent was to create a website for and by writers, the addition of a solid marketing team has allowed SayItAloud to create a website that benefits not only readers and writers, but advertisers as well. As an advertising sponsor a business can take advantage of the infancy of the site and the perks being offered as SIA is in the beginning of its true growth. Some of those benefits include:
- Banner Ads with no monthly, PPC, CPM, or other regular fees.
- Text based links on sponsored article, writer’s profile, and sponsors page.
- Direct payment of up to 50% going directly to writer.
- Targeted marketing on articles of interest to key demographic.
- Opportunity to request articles on specific areas of interest.
- Increased likelihood of registered users utilizing your services.
- Notification option of related articles and postings.
- Minimum 1 year advertising guaranteed
Banner Ads with no monthly, PPC, CPM, or other fees:
With SayItAloud, rather than charging monthly, pay per click, cost per thousand, or any other kind of fee; the entire process is streamlined with writers getting a larger portion up front and sponsors not paying any additional money, regardless of the number of visitors SIA or the sponsor receives.
Text based links on multiple pages:
Anyone with a base understanding of the internet knows that text based back links help increase traffic by increasing ranking in the search engines. With the first standard sponsorship an advertiser not only receives a banner ad on the article they chose, but also receive acknowledgement at the base of the article as a sponsor, a text link on the writers page as a sponsor of that writer, and a link in the sponsors section of SIA as it is developed.
Direct Payment to Writer:
With the writers knowledge that up to 50% of the sponsorship dollar goes to them, writers will be more inclined to write additional articles along the same topic, driving more traffic and increasing the value of each article while increasing the base of people related to the topic they are writing for visiting the site.
Targeted Marketing:
With the ability to choose exactly which article a sponsor advertises in, a sponsor can put their information directly in front of the audience that would be most interested in the products and services that they offer. This increases the value of each and every view over a banner ad that is saturated over several pages that may not appeal to their demographic.
Opportunity to Request Specific Articles:
From the time that an advertiser sponsors their first writer, they will be given the opportunity to prepay for an article to be written on a specific category, topic or business. This information goes into the Writer’s Café where qualified writers are given the opportunity to pick up that information and write independent articles for that sponsor. This means that an advertiser can request that an article be written on their field of expertise.
Increased Chance that Registered Users will utilize the Sponsor:
Because our writers are building a community, the odds that they will utilize sponsors for the products and services they are in need of increases. This means that sponsors are able to further level the playing field against competing business.
Notification Options:
A sponsor can notify SIA of articles by category or demographic information and SIA’s marketing tem will pull all articles of relative interest to the advertiser’s target audience. This increases the opportunity of marketing directly and indirectly to key audiences.
Minimum One Year Exposure per Article:
Articles stay live on http://www.sayitaloud.com for one year from the time the last sponsor advertises on the article. This means that if the last sponsor comes on board 6 months after the first, the first placement will receive an additional six months of exposure with no additional fee.
As displayed here, the benefits of becoming an advertising sponsor are numerous and as SIA grows, those sponsors who take advantage of SayItAloud now will reap the greatest benefit. |
