SayItAloud.com was conceived by writers who were becoming increasingly frustrated by the low payouts for their efforts. Often paid only a few dollars for their quality articles, the writers realized that the larger corporations were charging premium prices for their work. The decision was made to create a medium that would draw, educate, and entertain readers and offer better prices to advertisers with a larger amount going to the writers.
Joseph L. Zeleny, the head of marketing for SIA, researched and created a business plan and marketing strategy that would draw visitors, attract quality writers, and allow business owners of any budget to market and grow their company. The final product is a community website where thousands of readers, writers, and business people can interact with each other and benefit more directly from each other.
SayItAloud.com has a solid group of writers with experience ranging everywhere from arts and entertainment and business finance, to business and politics. With some writers being in their teens and others being published professional authors; SIA is able to reach a much wider audience and demographic than a niche site has the capability for. This means that business owners can benefit from a wider birth of readers than what is offered elsewhere.
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