By the end of January and around the start of February, most of the offline world is deeply immersed in red roses. Nearly all popular shopping destinations are decked with bright red decorations. Every stationery shop has at least one huge stand of red and white cards. Even balloon hawkers seem to have excess white and red. However, if you are generally averse to this color, then the sudden bombardment of all the things red can be horribly tiresome.

If you are hoping to get away from Valentine's Day fever and contemplating refuge in the online world, you are in for a big disappointment. Most sites, especially the ones offering free greeting cards, have special Valentine's Day templates designed and put in place to lure visitors into sending the latest collection of e-cards to their "loved" ones.

Dedicated blogs

When it comes to blogs, there are only handfuls dedicated to Valentine's Day. Most of them contain posts about Valentine's Day gift ideas. Unfortunately, blogs such as "My Valentine's Blog" remain extremely dormant the rest of the year apart from a few gift-related posts, there isn't much to attract visitors regularly.

Celebrity blogs

Most celebrity blogs offer at least one post on how a certain celebrity spent their Valentine's Day. Celebrity-obsessed users are prone to flock towards these websites for a myriad of videos and images of their favorite celebrity celebrating Valentine's Day.

Valentine's Day makes an appearance on a few official blogs as well. A thorough search reveals that these are the off post pertaining to Valentine's Day. The nature of the post depends on the website in question.

The blogs of gift-related websites usually impart information about budget-friendly gift ideas. Fashion blogs have the latest on Valentine's Day hairstyles and apparel. Websites dedicated to cooking recipes have posts about the special foods you can prepare on this day.

The lack of dedicated Valentine's Day blogs does not mean that this day has absolutely no impact on bloggers worldwide. While a majority of bloggers do not create separate blogs to mark the occasion, they then to write something about it on their own blogs. There are a few scattered blogs on personal blogs, wishing people a Happy Valentine's Day or asking readers how they spent their Valentine's Day.

There are yet other posts in which bloggers discuss their own V-Day in great detail, especially the costs and recipients of their gifts. Some bloggers ramble on about the power of love, while others relate their elaborate plans for the Day and how each of them went awry.

There are of course, more interesting and enlightening posts on certain blogs, which discuss the insignificance of Valentine's Day and look at the issue from different angles. Some of these posts discuss the true meaning of love which is dependent on "Days". Others go beyond that, and quote incredulous stories from newspapers which contain shocking statistics.

For instance, a Kiwi English instructor residing in Japan reported on his blog that the year 2005 witnessed 53 billion yen being spent on chocolates during the Valentine's Day season. The same blog went on to report how certain workplaces in Japan actually instructed their male employees to refrain from giving chocolates to their female co-workers, as this puts the latter under immense pressure to give something equally expensive in return. Another blog reported that about 8 million Americans send themselves gifts to save face on Valentine's Day.

If one analysis the "redness" of the blogosphere, one thing is apparent - bloggers posting about the Valentine's Day sound more unhappy than happy. A majority of posts are about plans gone wrong, financial burdens increasing, people sending gifts to themselves, etcetera.

The question remains that who is really happy at the end of the day? The answer to this question is simple - the people who benefit most from this Day are the happiest. These usually include those people who have something to sell online. Website blogs are a proof of this - every other post is meant to be selling you something from chocolates and flowers to gifts and hairstyles. Each post conveys the same message that their gift offering is the besting thing you can buy for your lover ones. These posts inadvertently promote the idea that the more you spend, the happier the receiver will be. The sad reality is, the recipient may not like the gift and might end up with a financial burden.